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Market Insights With Claudio Encina- The #1 Real Estate Performance Coach

Claudio Encina is the number 1 high performance real estate coach across Australia and New Zealand. With more than 20 years’ industry experience, including almost a decade as a leading real estate agent, Claudio is driven by his passion for helping clients implement proven sales techniques, systems, strategies, and skills to increase their productivity and profitability in all market conditions. 

Claudio sat down with us to answer a few questions about covid and provide some insightful advice for those who are currently in the marketplace! 

Looking back on COVID 19 in 10 years’ time, what lasting legacy do you think COVID will have on how we live and do property? 

I think it’s really interesting as when COVID hit so many people didn’t know what to expect. The property market was quite resilient however, agents needed to adapt to a new way of doing business, the use of technology such as zoom, facetime and virtual tours became essential every day. The agents I work with closely are continually pivoting and positioning themselves to still be able to sell homes and do business. I have agents in Melbourne who in the midst of a full lockdown are selling homes over reserve price and buyers are purchasing homes sight unseen. Housing will always be an essential, people always need shelter, however the takeaway from Covid19 will be embracing technology and learning to adapt. I think there will always be a strong need for agents in real estate, the need for human interaction has never been greater. 

Click here to listen to Claudio’s response.

How quickly does the housing market react to a crisis? 

After discussing with agents across Australia and New Zealand, we have not seen a major downturn in the market. The market has been very resilient and holding itself quite well. The property market is always moving in a cycle and we will see a bouncing back period if the market dips because of COVID. Property will always continue to have growth each 5-7 years, both up and down. 

Click here to listen to Claudio’s response.

What advice would you give to first home buyers purchasing during this period?

My advice to first home buyers currently in the market to buy would be make decisions based on what we know now. Often buyers can be too nervous sometimes or too cautious, and always thinking what if. Be smart when looking for your new home but also make decisions with your heart too. It’s a great time to buy with market conditions that could not be better for buyers, with record low interest rates and a number of economic stimulus available to help first home buyers! 

Click here to listen to Claudio’s response.

What advice would you give to sellers during this period?

My advice to sellers during COVID would be to talk to your agent, ensure you have adequate information on the market in the way of auction clearance rates, days on market, recent sales in your core market and what they have achieved. As i have said before, make decisions on what we do know, not what is coming in 6 -12 months, as we can never really predict- just as we would have never predicted COVID in 2020! 

Click here to listen to Claudio’s response.

You work with a number of agents across Australia, what has their feedback been on their marketplace? 

In talking to a lot of agents, some of them have been having very good strong sales, a client in lockdown in Melbourne last night sold a property via online auction selling above reserve price. We have noted there are a lot of buyers in the marketplace, strong economic stimulus available, low interest rates creating a lot of hype activity. We are almost into spring and we will see more hyperactivity coming as the weather warms up. The real estate industry is still doing well during COVID, let’s see what the next 6 months holds.We thoroughly enjoyed speaking with Claudio and getting his insight on what has been an unpredictable year for the real estate market and the world in general. If you’d like to learn from Claudio, follow him on Instagram at @coachclaudioencina or head to his website.

Click here to listen to Claudio’s response.